2025
About
Portal AI is an AI-powered platform for collaborative storytelling, enabling users to create, evolve and remix narrative worlds.
Project Overview
Product: AI storytelling platform
Platform: Mobile app (iOS)
Role: Product Designer
Timeline: 2024-25
Scope of work
UX/UI design across key product flows and screens
Development of user flows, wireframes and interface structures
Contribution to design system and scalable UI components
Design of interaction patterns and feature logic
Visual design and support of product and marketing materials
Design Approach
AI-driven content and storytelling mechanics
Development of visual and narrative language
Motion and animation as part of the product experience
Rapid iteration of concepts and ideas
Challenge
People increasingly seek new ways to express themselves beyond traditional social media formats.
At the same time, personal exposure, identity pressure and performative behavior make existing platforms feel limiting and uncomfortable.
This creates a gap between the need for self-expression and the constraints of identity-based social interaction.
Approach
The product addresses this gap by decoupling self-expression from personal identity and shifting interaction from profile-based to narrative-driven.
It enables structured content creation, allowing users to build and evolve stories, characters and worlds through scalable interactions.
Social interaction is built around shared narrative context, supporting both individual creation and collaborative workflows.
Design Principles
Decoupling self-expression from personal identity;
Structuring complex creative systems into clear user flows;
Balancing open-ended creativity with controlled interaction patterns;
Using narrative as a core interaction model;
Integrating AI as a tool for acceleration, not replacement.
