2024
About
iSpeedToLead is a real estate lead marketplace that connects investors and agents with motivated home sellers in real time.The platform provides high-intent leads enriched with property data and AI-driven insights, enabling faster and more predictable deal-making.
Project Overview
Product: Real estate lead marketplace
Platform: Web platform & Mobile app (iOS)
Role: Product Designer
Timeline: 2023-24
Scope of work
Redesign of core product experience and key user flows
Development and integration of new product features into existing system
Simplification of user experience and reduction of friction in core flows
Design of landing pages and lead generation funnels
Visual direction and design for product and marketing communication
Contribution to brand visual language across product and marketing
Design Approach
Simplifying complex workflows to support faster lead evaluation and action
Designing for speed and efficiency in a high-intent marketplace environment
Structuring data-heavy interfaces into clear and scannable layouts
Aligning product and marketing experience to support conversion
Iterating on flows and funnels to improve lead generation performance
Challenge
Finding high-quality real estate leads is time-consuming, unpredictable and often inefficient.
Investors typically rely on fragmented channels such as cold outreach, marketing campaigns or outdated databases, resulting in low conversion rates and high acquisition costs.
This creates a gap between the need for fast, reliable deal flow and the lack of transparent, high-intent lead sources.
Approach
The product addresses this by turning lead generation into a marketplace experience, where users can browse, evaluate and purchase leads on demand.
The platform structures lead data, provides relevant context and integrates AI-driven scoring to support faster decision-making and reduce uncertainty in deal evaluation.
Interaction is designed to minimize friction and enable users to move from lead discovery to action as quickly as possible.
Design Principles
Transparency in lead quality and data visibility;
Speed and efficiency in accessing and acting on opportunities;
Reducing uncertainty through structured information and scoring;
Supporting decision-making rather than just data presentation;
Treating leads as products within a marketplace model.
